David Jablonowski: ‘Corporate Foresight’ @ Max Wigram

Max Wigram Gallery presents the first solo show of German born, Amsterdam based artist David Jablonowski. Titled ‘Corporate Foresight’, the exhibition comprises of 11 mixed media artworks spanning the main front gallery space. The exhibition coincides with the artist’s solo show in Baltic Centre for Contemporary Art in Gateshead (ending 2 June).

Jablonowski’s employment of a wide range of media reflects his keen interest in the means of information through the conduit of audio-visual communication. The presence of industrial materials such as plexiglas, aluminium, vinyl, carbon fibre and offset printing plate, is ultimately utilised as surfaces hosting projected images. These are an assemblage of informational components transmitted through advertising and other equating communicative practices in analogue or digital formats. Cultural and political annotations are frequently interlinked with both the displayed imagery and use of materials, and imbued with the occurrence of branding, one of Jablonowski’s favourite topics.

In this fabricated environment, Jablonowski demonstrates how a chorus of 11 different installations can function and unite as one single site specific intervention under the overpowering -nevertheless tranquil- clavichord baroque background music; a fastidious rhythmic continuity that balances on the construction and deconstruction of musical structure. The solemnity of this precise characteristic is interspersed, translated and materialised throughout the projected images, which ‘fall’ on diverse surfaces and consequently adapt a reformed texture.

The objective deconstruction of imagery combined with the playfulness of layering and analysing, or in other words, manipulating dimensions through Jablonowski’s mediums is synonymous with the structural element of the chosen soundtrack. The viewer is confronted with an audio-visual anatomy of the artist’s chosen domain.

Jablonowski’s show is certainly one not to be missed but make sure you go when it is not too bright so you can properly see all the projections and allow enough time to explore the works both individually and as a whole. Kostas Prapoglou

David Jablonowski talked to REVma -/+ about his exhibition and work:
REVma -/+: Communication and information are elements appearing very frequently in your work. How and when did you start developing an interest in them?
D.J.: ‘Communication’ is an evil word; it is always considered to be too didactical or too topical. Nevertheless, it has become a guideline in my practice, as I grew increasingly interested in how information is communicated.
How is it related to cultural standards and aesthetic choices..In 2007 I started focusing on the communicative potential of sculpture. I asked myself: How far does material bear added information? How does sculpture correlate to the thinner and thinner devices? Commodity and sculpture, etc., etc..

REVma -/+: This is your first solo show in London. What was the response of the London audience to your artistic oeuvre?
D.J.: As far as I can say there was an interest. 🙂

REVma -/+: You are also having a solo exhibition at the Baltic Centre for Contemporary Art in Gateshead. What does this show involve?
D.J.: The show, called ‘Tools and Orientations’, focuses on one aspect of the corporate foresight strategy. It is related to future networking possibilities. There are works involved that I’ve presented earlier in a show called ‘User’ at Fons Welters Gallery. Large scale sculpture combined with imagery of trackpads and projections of fingertips go hand in hand with interviews of Doug Engelbart and Ted Nelson recorded by their colleague Frode Hegland.

REVma -/+: As a young artist how do you see visual arts evolving in the next few years?
D.J.: Big question, but concerning trends it would be a too one-sided foresight by just me. I think that our daily encounter with technology changes our way of looking at objects and information. I think that the implicitness of the relation of material and coded information bears interesting conceptual and critical research possibilities.